Graduate School Blog

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August 21, 2020

Maintaining a Strong Brand During Turbulent Times

How do you protect your brand during turbulent times? Tim McMahon, PhD, associate professor of practice in the Department of Marketing and Management at Creighton’s Heider College of Business, addresses this timely question and draws on the expertise of master branders to present the key components of a strong brand. Dr. McMahon highlights companies that have failed their brands when faced with adversity and those that have relied on their brands to not only weather storms but emerge stronger.
July 31, 2020

"Nine Minutes"

Over the last three weeks there has been a large and appropriate response to the murder of Black Americans by police officers. As a leading Jesuit institution of higher education, the Creighton community is called to engage with each other on a deeper level, examining current events in the context of our academic structure with the goal of better understanding how to truly be for and with others and be agents of social change. Hear from EdD student Driko Parsons as he shares his reaction to the civil unrest brought about by the killing of George Floyd and, in particular, how his reaction as a Black man affected his view of leadership.
July 16, 2020

Investing in a Crisis

When managing investments, particularly during a crisis, have you ever asked “what would Warren Buffet do”? Robert Johnson, PhD, CFA, CAIA, professor of finance at Creighton University’s Heider College of Business discusses the Oracle of Omaha’s investment strategy in good times and bad, focusing directly on the current COVID-19 economy and its effects on the stock market. 
 
July 13, 2020

The Future of Business Services Trade

International trade often relates to the trade of goods. But, trade also – increasingly – refers to services. Consulting, accounting, finance, advertising and insurance are just a few U.S. businesses within the services sector that enjoy a trade surplus. Kristie Briggs, PhD, professor of economics and director of Creighton’s Doctorate in Business Administration (DBA) program, discusses how services trade has become increasingly important to the U.S. economy.
July 9, 2020

How to Think Like a Risk Manager

Enterprise Risk Management (ERM) is an integrated and continuous process for managing enterprise-wide risks through a governance framework structure, which drives organizational maturity towards a performance-based ERM model. Ed Horwitz, Ph.D., CFP®, FBS®, ChFC, CLU, CSA defines risk management, outlines its purpose and summarizes how to make risk management actionable.
June 30, 2020

How to Avoid Financial Ruin in a Crisis

When the Dow Jones is taking a nose dive, how do you keep your composure and rely on rational reasoning rather than emotional reaction? Brad Klontz, PsyD, CFP, associate professor of practice in financial psychology and behavioral finance at Creighton University’s Heider College of Business studies psychological biases in financial investment behavior. He offers seven tips to avoid financial ruin.
June 26, 2020

Online Engagement Can Be Greater Than Onsite

The dramatic workforce shift from office to home has necessitated an accelerated understanding of conducting business remotely. Follow these tips from professor Cindy Corritore, PhD to ensure your online team meetings are effective and engaging for everyone.
June 16, 2020

Women Leaders

Despite having the necessary skills, many women opt out of leadership positions due to social, religious or cultural norms, creating a vacuum in the global economy and leaving us with one very important question: How can female leaders thrive, persevere and compete? The answer lies in resilience, and building resilience requires fostering wellness and self-care.
June 9, 2020

Meeting Adversity with Resilience

Resilience is our ability to recover quickly from difficult situations and “rise up” through adversity. Fortunately, is not an innate characteristic, but can be cultivated and taught. Learn how you can improve your resilience by investing in growth, curating your “circle”, knowing your purpose and feeling comfortable with the uncomfortable. 
June 8, 2020

Where Do Chief Risk Officers Come From?

The path to becoming a Chief Risk Officer (CRO) within an organization is not always quick or straight-forward, but with the right educational background and a risk management mindset, the role can be filled by individuals from finance, accounting, operations, compliance and everything in between.