Dr. Baker is a professor of Marketing at Creighton University’s Heider College of Business. She teaches doctoral, master of business administration (MBA) and undergraduate level courses including Marketing, Policy and Social Change, Customer Experience Management, Consumer and Market Behavior, and Marketing Management: Policy and Strategy.
Prior to joining Creighton’s faculty, Dr. Baker taught for 13 years at the University of Wyoming where her students honored her with the MBA Top Professor and Mortar Board Top Prof awards. She was also named Governor Geringer Scholar and earned the title of Professor of Marketing and Sustainable Business Practices.
Dr. Baker was a member of the marketing faculty at Bowling Green State University in Bowling Green, Ohio, and at the Department of Recreation, Parks and Tourism at Texas A&M University in College Station, Texas. She completed her undergraduate, MBA, and PhD degrees at the University of Nebraska-Lincoln (UNL), in Lincoln, Nebraska.
Dr. Baker is a member of the American Marketing Association, the Association for Consumer Research, and the Macromarketing Society. She has co-chaired international conferences in marketing, macromarketing, and marketing and public policy. She also served on an advisory committee on Transformative Consumer Research, a group focused on action research to enhance consumer well-being. She currently serves as an associate editor for the Journal of Public Policy & Marketing, on the editorial policy board for the Journal of Macromarketing, on the editorial review board for several other journals, and as the president of the Marketing and Society Special Interest Group of the American Marketing Association.
Dr. Baker’s research investigates individual and community vulnerability, resilience, and well-being, possession meanings, marketplace diversity, and market systems. Her research has been published by elite journals in her field and has been used by businesses to promote products and to design accessible servicescapes. It has been used by the United States, United Kingdom and the Canadian governments to help shape civil rights policies and to inform court proceedings, and by scholars inside and outside her discipline, including those investigating disasters, global environmental change, disability, poverty, and community development.
Research honors include the 2006 Journal of Macromarketing, the Charles C. Slater Memorial Best Article Award for “Building Understanding of the Domain of Consumer Vulnerability,” the 2015 Journal of Public Policy & Marketing Thomas C. Kinnear Best Article Award for “Beyond Poverty: Social Justice in a Global Marketplace,” and the 2016 Journal of Macromarketing Charles C. Slater Memorial Best Article Award for “Improvisational Provisioning in Disaster: The Mechanisms and Meanings of Ad Hoc Marketing Exchange Systems in Community.”